Nefangled contraptions and their gimmickry

This Vox business is all fancy and whatnot, in that sort of high-tech, soon-to-be-tacky style they call Web 2.0. Seriously. Give it five to ten years; it'll look like everything stylized from the 70s did. The seventies, at least when it came to design, had very bad style.

Initial observations about this Vox affair:

• (props for giving me buttons to press instead of html)
• The sideline ad offers me "girlfriend style horoscopes on my cell phone". What this promises is puzzling. Do they refer to a keen sense of style? Odd, annoying quirks that are simultaneously maddening and attractive? Homecooked meals, or wild nights in Tijuana? I feel that their targeting and advertising is off, here.
• It's a bit cluttered, this interface. It took me a while to find out how to post; that's a bad sign, because I jack into an interface like Case, the best decker there ever was, before the Yakuza got him.
• That reference was also Web 2.0.
• Audio? Video? Books? Collections? This is not futurity.
  
• Otherwise, I highly suspect I'll ignore this until all the kids do it and I get tired of HTML on the Livejournal.

Oh, the Livejournal; yes, if you needed to read the main blog, you'd go to this link right here, wouldn't you?